Digital Marketing Masterclass

Learn how to effectively integrate digital marketing methodology into any marketing strategy

How to get your first 1,000 customers using Social media marketing, Video Marketing, Content Marketing, and PPC Advertising.

african american college students in computer room

Are you a Nigerian entrepreneur and you are confused about the digital marketing strategy you should integrate to take your business further to the next level? Register for our 4 Weeks Practical Digital Marketing Training in Lagos. Our training is Jam-packed with the most advanced digital marketing industry secrets and tools to skyrocket your Business or Brand. Don’t take our word for it, check out our course outline to see what we have to offer.


Social media has become one of the dominant forms of communication in the digital space, drastically altering the traditional relationship between a consumer and a business. Modern professionals need to know how to leverage these important marketing channels to grow their business and protect its reputation. This course provides a solid foundation for those intending to build and protect their brand in the world of social media so register today to start learning.

Digital Marketing Fundamentals – Brand Positioning

Learn to navigate the digital media ecosystem. This session provides a comprehensive introduction to digital marketing and the interactive advertising industry. We will teach you about how the industry is structured, and how digital media is bought, sold, used and measured. The interactive classroom format provides plenty of time for class discussion and exercises to test your knowledge of the basics of digital advertising.
You’ll Learn:-

  • Full understanding of Digital Marketing foundations.
  • Mindset, Digital Mediums, Strategies & Automations.
  • Customer Avatar
  • Stages of Audiences.
  • The Sales Process – The 5 Processes of Selling.
  • Cognitive Biases
  • How companies like GTBank, Coca-Cola, Jumia, MTN, and more plan and buy their digital advertising.
  • How to Create a Digital Marketing Plan.
  • How to Develop a Digital Marketing Strategy.
  • Our Top 7 Digital Marketing Hacks for 2023 and beyond.

Facebook and Instagram Ads (Part 1) – Sale like a pro

In this session, We will teach you how to set yourself up for success with Facebook ads. You’ll learn how to build a Facebook strategy that gets you results – including how to choose the right types of Facebook ads to fit your unique business goals. We take you through the three phases of Facebook advertising (Connect, Commit, and Close) and which of these phases you should test and optimize first before moving on to other ad types. Finally, we cover the most common mistakes we have seen people make time and time again with Facebook advertising so you can steer clear and can see success even faster.
You’ll Learn:-

  • How Facebook/Instagram Ads Works.
  • Complete breakdown of the features available in Facebook Business Manager.
  • Overview of Facebook Ads Objectives and the BEST one to use.
  • How to Create Your First Facebook/Instagram Ads campaign using the Facebook BUSINESS MANAGER.
  • How to Create a Facebook CONVERSION Ads Campaigns – Beginner to Advanced level.
  • How to Force Facebook to promote your offer aggressively using a secret conversion event (if you miss this, you’re not qualified to call yourself a Digital Marketer).
  • The 4 Tricks to Sell Like a Pro using Facebook/Instagram Audience Insight.
  • How to Decrease Your Costs While Increasing Conversions using LEASER. TARGETING
  • How to Solve Facebook Ads. Payment Issues
  • How to Restore Your Disabled Facebook Ads Account.

YouTube / Google Ads – Sale like a pro

You will get 360-degree exposure to Google Pay per Click network and an in-depth understanding of major aspects of Google Ads Network like Search, Display, Mobile, and Video. After completing this session, you will be able to ideate and execute Google campaigns using different channels like Search, Mobile, Display, and Video. You will internalize different strategies for optimizing your campaigns and improve ad quality. By the end of this course, you will have a solid grasp of Google Ads Network and you will be job ready.
You’ll Learn:-

  • Understanding the Google Advertising network.
  • How to create a Youtube Ads campaign (Step by Step)
  • How to create a Google Display Ads campaign (Step by Step)
  • How to create Google Search Campaign (Step by Step)
  • How to track sales, revenue, and form submissions using Google Ads
  • Targeting and optimization methods
  • Understanding Google ad audience insight
  • How to Handle Payments with Google Ads
  • The Top 5 Selling Secrets for Google and YouTube Ads
  • The 12 DONTs of Google Advertising you shouldn’t Joke with

Email Marketing, Funnel and Conversion

In this session, you’ll learn one of the most powerful marketing technique – Email Marketing. We will help participants learn email marketing strategies, including creating effective advertisements to promote products and services. This Email Marketing and Funnel session emphasizes on advanced marketing strategies using emails and funnels in creating effective advertisements to promote a product or service, to request business, solicit sales, build loyalty, trust and create brand awareness.
You’ll Learn:-

  • You’ll learn how to plan, create and implement an effective email marketing strategy
  • How to setup an email automation system using Mailchimp, Aweber, Getresponse (Step by Step)
  • How to write great emails and what to write in your emails
  • How to build a list of highly engaging subscribers using Funnels and email marketing
  • How to send email campaigns to your subscribers
  • You’ll also get a Pack of email swipe files, that you can copy, paste & send to your email subscribers without cracking your head about what to write

Social Media and influencer Marketing

Influencers have a way of boosting sales by up to 300%… Learn how to content with influencers, negotiate to price and have them do your marketing for you. You will also learn in this session how to build and manage your social media accounts using web tools you never knew about.
You’ll Learn:-

  • Understand the social media foundations
  • How to Plan goals and create a vision
  • Understand the basics of YouTube, Facebook, Twitter, Instagram and blogging
  • How to Build a Social Media Strategy
  • Learn how to Automate all your social media activities for weeks, months, or even years using an automation tool.
  • Learn how to connect & use Influencers to create hype around your brand.

Having a website is one thing, getting it to take over the SERP is another thing. We will guide you through the step-by-step process of ranking your website on the first page of Google. We will not just show you how to, we are also giving you the exact template and procedures we’ve used to rank several websites on Google’s first page
You’ll Learn:-

  • Learn about SEO and understand how it all works
  • How to structure and optimize your website to rank on page 1.
  • How to find the best keywords to target for your website.
  • Find out how to spy on your competitors and see what SEO efforts they use.
  • How to find 100s of content ideas for your blog.
  • How to build powerful backlinks that will crush the competition.
  • How to use expired domains to rank any website.
  • Complete On Page SEO – How to Get your website optimized for the big search engines. (Google, Yahoo, Bing).
  • Complete Off-Page SEO – How to Build Authority to your website and rank like a proud prince.
  • Google Analytics & Search Console. Improve your marketing with Google Analytics data.
  • How to Setup & Leverage Google My Business.

Facebook Ads and Instagram Ads (Part 3) (Retargeting, Remarketing, and Pixels)

Retargeting is the most important aspect of Facebook/Instagram Ads as most people will never make a buying decision the same day, would you rather lose or keep stalking them with your ads at a cheaper rate? This session will cover hands-on everything about Pixels, Retargeting, and Remarketing.
You’ll Learn:-

  • How to Install & Configure Facebook Ads PIXELS the right way (Step by Step)
  • The game plan for iOS 14 enforcement
  • How to Scale your Targeting with Lookalike Audiences.
  • Target Website Visitors, Facebook fans, or Email Subscribers using Custom Audiences.
  • How to use Bridge Page to get Massive Request on WhatsApp Business.
  • Create E-commerce Ads such as Dynamic Ads, Retargeting Ads, Upsell Ads, Cross-sell Ads, etc.

WordPress – Blog, Funnel and Websites

In this session, we’ll explore the fastest way to setup your website, blog and funnels using WordPress. You’ll discover tools and plugins to speed up your website and best practices to skyrocket to the top of the search results page. With this new knowledge, you’ll be able to make changes that positively impact your websites and funnels and see real results.
You’ll Learn:-

  • Understanding how a website works and its the effect on businesses
  • How to Setup your domain name (.com,, or .ng).
  • How to get a Hosting Server for your Website.
  • How to design your first fully functional website in 1hr using WordPress (Step by Step).
  • Top 7 Plugins to install on your website to make selling easy.
  • How to make your website dynamic on desktop, tablet, and mobile phones.
  • How to install SSL Security certificate on your website to avoid hackers.
  • Master the inner workings of WordPress, for fixing, troubleshooting, and managing websites.

Collection of Certificate/Graduation

This is the last part of the training. The collection of Certificates and graduation party will take place on this day. We will make available lots of things to make the day a memorable one.