Why Nigerian Businesses Should Consider Both SEO and PPC in Their Online Marketing Strategy
SEO is a powerful tool to increase organic traffic, boost brand visibility, build online credibility, and earn customer trust. However, Nigerian businesses should understand that SEO results typically take time—usually between four to six months—before becoming noticeable. Studies show only about 5.7% of web pages reach the top 10 Google search results for a keyword within a year, often requiring months of consistent effort.
Given these timelines, businesses relying solely on SEO may struggle to meet short-term marketing goals. If your business needs faster, more controllable results, pay-per-click (PPC) advertising offers flexibility and immediate visibility. Combining SEO with PPC can help Nigerian companies balance long-term growth with quick wins in the competitive digital landscape.
PPC Marketing
Make the Right Decisions for Your Brand
With PPC Advertising
The digital marketing landscape in Nigeria is changing fast, and many local businesses are searching for quick, effective ways to put their brands right where eager customers are looking.
Even though there are plenty of advertising tools and online channels available, many Nigerian businesses still struggle to get noticed by the right people. This makes competing in today’s market feel like an uphill battle, with slow or no growth in online sales and leads.
That’s where we come in. At Twifemmy Digitals, we understand the unique challenges Nigerian businesses face. Our PPC management services are designed to boost your visibility on search engines and deliver immediate results—helping you reach customers who are ready to buy, right now.
Let us help your business thrive in Nigeria’s vibrant digital marketplace.
Video Advertising
In-stream ads are also called YouTube ads. These are pay-per-click ads that appear on YouTube search results, YouTube videos and video partners on Display Network. YouTube ads present your brand in a unique and memorable way. Recently, Facebook has launched in-stream ads, allowing companies to place advertisements in the best slots and natural breaks in video content.
PPC Remarketing
Remarketing is one of the best ways to reach high-converting customers and double your turnovers. Remarketing ads remind people who have already visited your website to come back and compel them to convert. Unlike search advertising, remarketing is relatively cheaper because there are lower competition and highly targeted customer segments.
Social Advertising
Social media paid advertising is the fastest-growing segment of pay per click services. Social ads appear on social media platforms, such as Facebook, LinkedIn and X (formerly Twitter). They are programmed to reach prospects based on their hobbies, networks and interests, among other factors.
Display Advertising
Display advertising is known for its effectiveness in reaching more than 90% of online users. Display ads appear on Google’s partner websites, targeting people who have visited industry-related sites. Display advertising maximizes photos and texts to capture the online users’ attention and convince them to take action.
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PPC Management Provided
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Social Advertising Projects
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Successful PPC Remarketings
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